Maximize Display to Increase Shrimp Sales!
The most effective way to increase shrimp sales and margins is to maximize its display. Retailers would be wise to have a section dedicated solely to shrimp, showcasing its versatility by promoting a variety of shrimp products simultaneously. In addition, retailers can generate further sales by extending merchandising efforts to other parts of the store, such as adding a secondary shelving of value-added unbreaded shrimp offerings adjacent to regular cooked or raw shrimp. This placement will capture perimeter of store shoppers.
Cross-merchandising with complementary frozen seafood items can also boost incremental sales. Examples include featuring dips or sauces alongside breaded shrimp products and salads, or pastas and rice alongside unbreaded, value-added shrimp products. Shrimp is increasingly available and affordable, and is seen as healthy. The product’s versatility and convenience also make it a winner for
any meal occasion. ( from RFF Retailer - Ascend Media, LLC. 2005)
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